How founding works

Free to claim. Founding pricing at launch.

  1. IClaim your spot todayEmail and the tier you’re eyeing. No payment.
  2. IIGet the link firstOn December 1, 2026 you receive a private campaign link, five months before the public launch on May 1, 2027.
  3. IIIBack at $135, become a FounderThe Signature at founding pricing. The First 100 backers are Founding Members for life.

Bring your circle

The more friends you bring, the closer you sit.

Each signup moves you up the line, and a strong day one is what gets Hera funded.

  1. 1friend joinsEarly look at the digital lookbook
  2. 3friends joinPriority for a First 100 spot
  3. 10friends joinVote on a colorway for the debut collection

Help us perfect the fit · optional

What does your headband get wrong?

Tap any that apply. Your answers shape the three-size system.

Founding membership

Become a Founding Member.

Back The Signature or above during the campaign to join the Founding Member Circle. The First 100 backers are named among our Founding Supporters: the women who believed before anyone else.

The First 100 · first 100 backersFounding Member Circle · $135+The Muse Circle · $3,500+

HERA

Founding
Member

  • Early access
  • Founding pricing
  • Lifetime status
Never offered again after this campaign closes.

Founding tiers

Choose how you’d like to crown us.

Tiers open on December 1, 2026. Pick the one you’re leaning toward and we’ll save it to your spot.

Campaign goal

$35,000

Every pledge goes to making the debut collection. Pledges are only charged if we reach the goal.

Your support funds

  1. Custom-fit tooling
  2. Premium materials
  3. Sampling
  4. First production
  5. Launch campaign
  6. Fulfillment

Development roadmap

From concept to crown.

  1. 01Material DirectionSourcing premium fabrics and components
  2. 02Fit ResearchDeveloping our three-size system
  3. 03SamplingCreating and refining prototypesWe are here
  4. 04Custom-Fit ToolingBuilding production molds and tools
  5. 05First ProductionManufacturing the debut collection
  6. 06LaunchDelivering to founding supporters

Help Hera take her seat at the table.

Free to claim.

Claim my founding spot